PR, it’s all about the location

⇒ 1Q15 Results, see below

For some time now, we have been concerned about the oil and gas industry’s apparent inability to tell its story. It is a concern shared by many, from the retired president of Shell Oil to a philosophy graduate who makes it a moral issue.

At many an industry conference, a panel of executives lament the low esteem the public holds for oil and gas. At public hearings, newly minted community activists complain they wouldn’t be protesting if the company just talked to them.

Makes sense then, that somebody put together and oil and gas conference aimed at public relations professionals. One such conference this spring will feature panels of communications experts, some of whom even have industry experience. Insights will abound.

It is not that someone is filling a need for a professional development conference. It’s the location.

This conference is being held in Maryland, a state with a de-facto ban on oil and gas development that’s been in place since 2010. The anti-fracking sentiment is so strong in the state with the coolest flag, that one legislator introduced a moratorium bill this session that calls developing oil and gas resources “ultrahazardous and abnormally dangerous.”

Roll out the welcome mat. Next time, the conference can be held in New York.

Quarterly Results

Forward-Looking Statement: This release may contain some forward-looking statements, or maybe it doesn’t. That’s for you to figure out. Forward-looking statements can be identified by terminology such as “woulda,” “coulda,” “shoulda,” “look over there; no, not there, over there,” “everybody duck” or “squirrel.” When you see these statements, you should immediately pick up your phone and give Dan a call. You won’t regret it.

DL Comms results, First Quarter 2015chart-002

The accounting department says that although net income was kinda down, production remained at record levels. First quarter “Need To Read” gizmos were well received by the market, with an average open rate of 34.9 percent. That is an actual fact. Marketing is still doing that thing it does. And high quality news reporting reached record levels with many articles published in leading industry trade publications. Go to the DL Comms website to see for yourself.

Public relations activity was sorta down due to lower commodity prices, but confidence is pretty high that prices will recover in 2H15, leading a return to market expansion. Business development says some new opportunities are being examined and will get back to you later.

Given the need for more, better public relations in the oil and gas industry (see above), the DL Comms’ Board of Moderately Distinguished Advisors gave lukewarm approval to management’s plan to make things better in 2Q15. To which management replied: “Check back in three months to see how that worked out.”

For more information, contact Investor Relations for brochures and colorful pie charts.

Posted April 3, 2015